Marketing
Professional & Personal Projects
Web Marketing
- I’ve build about 60 websites in WordPress.
- I build custom websites from the ground up to become lead-producing machines, built with UX in mind for maximum production and fully optimized for mobile, SEO and branding.
- Worked with several agencies to produce websites as well.
- Experience with multi-site network
- I’ve worked for two companies using Shopify.
Marketing Operations
- As a Marketing and Operations Manager, I created a fully automated marketing machine using three specialized agencies.
- One agency was creating and geo targeting ads in specific locations, using a conditional logic where the customers would receive a quote immediately.
- Another agency would contact the lead, and book an appointment straight into our calendar.
- Our sales technicians would go the appointment and close the sale.
- Another agency focused on local SEO at the same time through the website and GBP.
Leadership
- Twelve years in management position
- Six years of leading marketing teams with direct reports of managers and specialists
- Six years in a management position as a individual contributor
- Seven years working with agencies, directly managed five agencies, worked with over ten on projects
Sold in 26 Countries
- I sold a PC game I built in 26 countries using the Steam platform for marketing.
- Generated buzz on YouTube and indie platforms to build interest.
- Hired internationally for marketing.
- Exposure: 300,000+ people
Marketing Event
- Started an athletics race where I managed P&L, logistics, and multi-state marketing for my endurance sports brand, 800+ active attendees.
- Architected a localized SEO strategy that grew web traffic from zero to 30,000+ local users.
- Worked with city officials. Managed: volunteers, law enforcement, vendor relationships, and negotiated contracts.
- Race continued for three years
Content Marketing
- Wrote two articles generating 4M+ views (1.7M & 2.3M) and secured the #1 top-voted global position for both.
- Captured 6,400+ upvotes, 400+ comments, and 90 shares.
- Ranked by Quora as a Top 10 Most Viewed Writer worldwide in Exercise, Working Out, and Triathlons out of millions of global platform contributors.
Advertising Award
- When I was Marketing Manager for Explore Utah Valley, my marketing team won this award for best advertising campaign in the state of Utah at the Tourism Works Conference.
- We worked with our ad agency to produce a variety of promotional content as part of our $500,000 tourism campaign.
Google Local Marketing
- I understand how Google works on several levels, and this is one of them.
- Achieved Level 7 Google Local Guide status, generating 28.5M+ views.
- I have also managed 30+ Google Business Profiles for a nationwide enterprise.
YouTube Marketing
- My main YouTube channel has 1.8M+ views & 42,000+ hrs watched by users.
- I’ve made 200+ videos.
Tech Stack
• Salesforce
• HubSpot
• Acumatica
• MailChimp
• SEMrush
• Davinci Resolve
• Adobe Creative Suite
• Google Analytics
• Google Business Profiles
• Google Search Console
• Google Tag Manager
• WordPress
• Appspace
• GoHighLevel
• Warmly.ai
• Service Titan
• Mobilo
• KlingAI
• Monday.com
• Zapier
• Callrail
SEO
- I created an SEO strategy for a multi-brand nationwide enterprise of 30+ locations in 23 states, directly supporting a $1B annual revenue pipeline.
- Achieved 300%+ growth in organic traffic and a 100% increase in qualified leads in the last year.
- I can create an entire SEO strategy for any website and execute.
Email Marketing
- As Marketing Manager, I increase email click-through rates.
- From 9% to 20% for one of the companies I was at.
- For another company raised open rates from about 5% to a consistent 40%.
- Build a good list, use better techniques, A/B testing, graphics, layouts, analysis and more.
